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Corporate legends join Metyis: former Carlsberg and SHV CEOs amplify Advisory Council's global impact

July 17, 2024 - 3 min read
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Advisory Council
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Metyis is proud to announce the appointment of two distinguished business leaders, Cees 't Hart and Jeroen Drost, to our Advisory Council. This strategic move comes as part of our ongoing efforts to enhance our governance structure and partnerships with fresh perspectives and the best leadership.

Cees 't Hart and Jeroen Drost bring decades of leadership experience from some of the world's most renowned companies. Cees and Jeroen will now join Chairman Juan María Nin Génova and Members Alexandra Rocca and Willem Brocker on the Advisory Board. These appointments reflect our commitment to continually enhancing our capabilities and delivering impactful solutions to our clients.

"It is an absolute privilege to have Cees and Jeroen join our advisory council. I have known and worked with both of them over the years and I have always been impressed with how they have successfully navigated their respective organisations to great successes.”Yogen Singh, Senior Partner & Executive Board Member

Cees 't Hart joins our Advisory Council following a distinguished 40-year career in the FMCG industry. Most recently, he served as the CEO of Carlsberg Group from 2015 until 2023. His journey includes a 25-year tenure at Unilever, where he held various roles across five countries. Cees’ leadership was instrumental in facilitating the merger that formed Royal FrieslandCampina, which he subsequently led for nearly eight years.


Further to his executive roles, 't Hart currently serves as the Chairman of Randstad and holds a directorship at Mondelez. His commitment to social causes is evident in his role as Chairman of the Board of Trustees at SOS Children's Villages Netherlands. 't Hart's contributions have been recognised with the title of Officer of the Order of Orange-Nassau in the Netherlands and Chevalier de la Légion d'Honneur in France.

“I've been fortunate to lead some great companies over the years, and I've learned the value of good advice and practical solutions. That's why I'm thrilled to be joining Metyis' Advisory Council. Together, I believe we can offer something truly valuable to businesses trying to make sense of today's complex landscape.” Cees 't Hart, Global Advisor at Metyis

Jeroen Drost joins Metyis' Advisory Council with a rich background in finance and conglomerate management. Most notably, Drost served as the CEO of SHV Holdings from 2016 until April 2024. During his tenure at SHV, Drost played a pivotal role in fostering the partnership between SHV and Metyis, which began five years ago. This collaboration led to the creation of Adaptfy, a joint venture embedded within SHV that focuses on bringing cutting-edge Data and Analytics solutions to the organisation.


The partnership with SHV under Drost's leadership has been a cornerstone of innovation and digital transformation. Adaptfy stands as a testament to the power of combining Metyis’ expertise with SHV's ambitions to drive significant advancements in data analytics and digital capabilities.

“I am really honored to join the Metyis Advisory Council as I regard Metyis as one of the leading consultancy houses. I actually have been closely involved with Metyis for several years through a longstanding cooperation between Metyis and my previous employer in the area of data analytics. I hope to contribute to the further worldwide success of Metyis by bringing my broad expertise and experience in a large variety of sectors and geographies to the Advisory Council.” Jeroen Drost, Global Advisor at Metyis

Prior to his role at SHV, Drost demonstrated his versatile leadership as CEO of NPM Capital and NIBC Bank. Currently, he serves on the supervisory boards of Randstad, Signify, and Ebusco, further showcasing his broad expertise across multiple industries. Drost is also an advisor to the TSD Group and serves on the board of the Voorlinden Endowment Foundation.


The impact of a legacy of great leadership


The addition of Cees and Jeroen to Metyis’ Advisory Council brings fresh perspectives and deep industry knowledge that will be instrumental in shaping our future direction.

“As we continue to grow Metyis at a fast pace in multiple geographies, we need to understand and continually respond to the opportunities and challenges we face. We, above all, understand the importance of surrounding ourselves with people who bring expertise, knowledge and experience and know the value that it has. Cees and Jeroen are also great individuals who are fun to work with. They are exactly what we need at Metyis.” Yogen Singh, Senior Partner & Executive Board Member

Exceptional leadership is one of the cornerstones of our success. This is why, at Metyis, we are so committed to gaining strong guidance from leaders who can inspire our teams, provide new perspectives, and bring exceptional expertise. Welcoming these two accomplished business leaders to our Advisory Council enables us to take a big step forward and further our mission to be partners for impact.

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